Selling the American People: Advertising, Optimization, and the Origins of Ad…

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the I…

Social Capital and Information Technology

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9780262256391

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Past, present and future of historical information science

This book evaluates the results of two decades of research in ‘history and computing’. In spite of the fact that a lot has been accomplished, the report indicates critical places for improvement. Many historians and other humanities scholars seem satisfied with standard office tools, which do not always suit their complex sources and research questions. While more and more archival sources …

Proceedings of the III Advanced Ceramics and Applications Conference

Prosiding penelitian berkualitas tinggi di bidang bahan keramik canggih, Berisi kontribusi dari keahlian di seluruh dunia dalam keramik canggih, Termasuk kontribusi pada keramik struktural berbasis non-oksida dan oksida, komposit yang diperkuat partikulat dan serat, dan bahan multifungsi. --> Konferensi Internasional Ketiga Masyarakat Keramik Serbia tentang Keramik dan Aplikasi Tingkat Lanjut, …

Exploring Education and Professional Practice

This book was written to help people understand and transform education and professional practice. It presents and extends the theory of practice architectures, and offers a contemporary account of what practices are composed of and how practices shape and are shaped by the arrangements with which they are enmeshed in sites of practice. Through its empirically-based case chapters, the book demo…

Urban Aerial Pesticide Spraying Campaigns

This book examines social processes that have contributed to growing pesticide use, with a particular focus on the role governments play in urban aerial pesticide spraying operations. Beyond being applied to sparsely populated farmland, pesticides have been increasingly used in densely populated urban environments, and when faced with invasive species, governments have resorted to large-scal…

Proceedings of the 7th World Congress on Engineering Asset Management (WCEAM …

Prosiding Kongres Dunia Ketujuh tentang Manajemen Aset Teknik (WCEAM) yang diadakan di Kota Daejeon, Korea dari tanggal 8-9 Oktober 2012. Termasuk kompilasi makalah mutakhir di lapangan yang mencakup berbagai mata pelajaran yang komprehensif. Mencakup sumber daya untuk praktisi manajemen aset, peneliti dan akademisi, serta mahasiswa sarjana dan pascasarjana di perguruan tinggi dan di industri. …

Finance & Economics Readings

This book is a compilation of the best papers presented at the 2017 installment of the Asia-Pacific Conference on Economics & Finance (APEF), which is held annually in Singapore. With a great number of submissions, it presents the latest research findings in economics and finance and discusses relevant issues in today's world. The book is a useful resource for readers who want access to econom…

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Akademi Ilmu Pemasaran (AMS) telah memainkan peran penting dalam membentuk dan memajukan bidang pemasaran sejak didirikan pada tahun 1971. Melalui misi dan kegiatannya, AMS terus menarik para cendekiawan, praktisi, dan profesional papan atas dari seluruh dunia. Anggaran Dasar Akademi yang direvisi, diratifikasi pada tahun 1984, mengartikulasikan misi dan komitmennya yang beragam untuk mendorong…

Mothering Performance

Mothering Performance is a combination of scholarly essays and creative responses which focus on maternal performance and its applications from a variety of interdisciplinary perspectives. This collection extends the concept and action of ‘performance’ and connects it to the idea of ‘mothering’ as activity. Mothering, as a form of doing, is a site of never-ending political and person…