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Found 3 from your keywords: author=McGuigan, Lee
cover
Selling the American people :advertising, optimization, and the origins of Ad…
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McGuigan, Lee,

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Inte…

Edition
-
ISBN/ISSN
9780262374248
Collation
1 online resource (304 pages).
Series Title
-
Call Number
-
cover
Selling the American People: Advertising, Optimization, and the Origins of Ad…
Comment Share
McGuigan, Lee

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the I…

Edition
Ed. 1
ISBN/ISSN
9780262374248
Collation
-
Series Title
-
Call Number
659.1 MCG s
cover
Selling the American People: Advertising, Optimization, and the Origins of Ad…
Comment Share
McGuigan, Lee

Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling t…

Edition
-
ISBN/ISSN
9780262374248
Collation
-
Series Title
-
Call Number
-