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Found 1 from your keywords: author=McGuigan, Lee,
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Selling the American people :advertising, optimization, and the origins of Ad…
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McGuigan, Lee,

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Inte…

Edition
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ISBN/ISSN
9780262374248
Collation
1 online resource (304 pages).
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