Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
  • General Material Designation
    See More
  • Location
  • Language
Found 1 from your keywords: author="Steve Baron"
cover
Services Marketing
Comment Share
Steve Baron

This book explains the issues, models and theories currently recognised as representing the sub-discipline of services marketing. Theory chapters are supported by a bank of original and substantial case studies written from a UK/European perspective. The case studies are a key feature of the text, giving an insight into the operation of service business not covered in the existing services mark…

Edition
1
ISBN/ISSN
-
Collation
Pemasaran/Online-Marketing-
Series Title
-
Call Number
658.8