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Found 1 from your keywords: author=Steve Baron
cover
Services Marketing
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Steve Baron

This book explains the issues, models and theories currently recognised as representing the sub-discipline of services marketing. Theory chapters are supported by a bank of original and substantial case studies written from a UK/European perspective. The case studies are a key feature of the text, giving an insight into the operation of service business not covered in the existing services mark…

Edition
1
ISBN/ISSN
-
Collation
Pemasaran/Online-Marketing-
Series Title
-
Call Number
658.8