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Found 1 from your keywords: author="TIAN, Kelly"
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Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Futur…
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Dong, LilyTIAN, Kelly

This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reje…

Edition
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ISBN/ISSN
9780415553490
Collation
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Series Title
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Call Number
650