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Found 2 from your keywords: author=Dong, Lily
cover
Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Futur…
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Dong, LilyTIAN, Kelly

This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reje…

Edition
-
ISBN/ISSN
9780415553490
Collation
-
Series Title
-
Call Number
650
cover
Consumer-Citizens of China; The Role of Foreign Brands in the Imagined Future…
Comment Share
Dong, Lily

This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.

Edition
-
ISBN/ISSN
9780415553490
Collation
-
Series Title
-
Call Number
381.33 DON c