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Found 1 from your keywords: author="Timothy J. Wilkinson"
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The Customer Trap
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Andrew R. ThomasTimothy J. Wilkinson

The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, a…

Edition
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ISBN/ISSN
978-1-4842-0385-9
Collation
XVI, 164
Series Title
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Call Number
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