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The Customer Trap
American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through organizations with pervasive market reach. Far too many business leaders fail to realize - until it is too late - that the relentless pursuit of volume at all cost is not the key to long-term profits and success. In 2010, Andrew R. Thomas and Timothy J.…
- Edition
- 1
- ISBN/ISSN
- 978-1484203866
- Collation
- 180 pages
- Series Title
- -
- Call Number
- -
The Customer Trap
The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, a…
- Edition
- -
- ISBN/ISSN
- 978-1-4842-0385-9
- Collation
- XVI, 164
- Series Title
- -
- Call Number
- -
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