Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
  • General Material Designation
    See More
  • Location
  • Language
Found 1 from your keywords: author="Venkatakrishna V. Bell...
cover
The 1980’s: A Decade of Marketing Challenges
Comment Share
Venkatakrishna V. Bellur

This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and i…

Edition
-
ISBN/ISSN
978-3-319-16976-7
Collation
XVIII, 345
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Call Number
-