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Found 1 from your keywords: author=Venkatakrishna V. Bellu...
cover
The 1980’s: A Decade of Marketing Challenges
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Venkatakrishna V. Bellur

This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and i…

Edition
-
ISBN/ISSN
978-3-319-16976-7
Collation
XVIII, 345
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Call Number
-