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Found 2 from your keywords: author=AUST, Gerhard
cover
Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic…
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AUST, Gerhard

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, a…

Edition
-
ISBN/ISSN
978-3-319-11626-6
Collation
-
Series Title
-
Call Number
-
cover
Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic…
Comment Share
AUST, Gerhard

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, a…

Edition
-
ISBN/ISSN
978-3-319-11626-6
Collation
XXII, 149
Series Title
-
Call Number
-