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Found 1 from your keywords: author=Academy of Marketing Sc...
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Creating and Delivering Value in Marketing
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Academy of Marketing Science

​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from th…

Edition
1
ISBN/ISSN
9783319118482
Collation
XXXIV, 280
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Call Number
381