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Found 1 from your keywords: author=CHRISTIANSEN,Paul
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Orchestrating Public Opinion How Music Persuades in Television Political Ads…
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CHRISTIANSEN,Paul

Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one e…

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9789048531677
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