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Found 1 from your keywords: author=Dan, Viorela et al
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Chapter 7 Political Public Relations and Strategic Framing
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Dan, Viorela et al

Frames advance coherent interpretations of issues that suggest specific problem definitions, causes, moral evaluations, and courses of action. As such, frames highlight certain aspects of an issue, and downplay or ignore others. While the use of frames is inevitable-i.e., the act of framing-actors do use frames strategically in their attempts to define issues in a way favorable to them and in t…

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