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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even mark…
- Edition
- -
- ISBN/ISSN
- 978-981-10-8818-6
- Collation
- XXI, 324
- Series Title
- Management for Professionals (MANAGPROF)
- Call Number
- -
Airbnb Before, During and After COVID-19
Overview: This book explores how Airbnb has developed from its early days as a niche accommodation provider to the alternative traveller segment to a mainstream booking platform for short-term accommodation and other travel-related services. Every chapter discusses three distinct periods of time: the time before, during and after COVID-19. The pandemic has disrupted Airbnb’s growth and expans…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- 650 DOL a
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