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Found 1 from your keywords: author=Engelstein, Geoffrey,
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Achievement relocked :loss aversion and game design
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Engelstein, Geoffrey,

How game designers can use the psychological phenomenon of loss aversion to shape player experience. Getting something makes you feel good, and losing something makes you feel bad. But losing something makes you feel worse than getting the same thing makes you feel good. So finding $10 is a thrill; losing $10 is a tragedy. On an "intensity of feeling" scale, loss is more intense than gain. This…

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ISBN/ISSN
9780262357043
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1 online resource (152 pages).
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