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Found 1 from your keywords: author=Erik Bengtson, Oskar Mo...
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The Virtues of Green Marketing
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Erik Bengtson, Oskar Mossberg

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a v…

Edition
1
ISBN/ISSN
978-3-031-32979-1
Collation
oer.unej.ac.id
Series Title
Rhetoric, Politics and Society
Call Number
650