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Found 1 from your keywords: author=Gázquez-Abad, Juan Car...
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Advances in National Brand and Private Label Marketing: Second International …
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Martínez-López, Francisco J.Gázquez-Abad, Juan CarlosSethuraman, Raj

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online…

Edition
Ed. 1
ISBN/ISSN
978-3-319-20182-5
Collation
XI, 211
Series Title
Springer Proceedings in Business and Economics
Call Number
658.8 ADV a