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Found 1 from your keywords: author=GRUBER, Gottfried
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Multichannel Management
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GRUBER, Gottfried

A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. The model is based on stochastic purchase and switching probabilities, given certain conditions lik…

Edition
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ISBN/ISSN
9783631594452
Collation
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Series Title
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Call Number
650