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Found 2 from your keywords: author=HINTZE, Stephanie
cover
Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer In…
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HINTZE, Stephanie

​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical fact…

Edition
-
ISBN/ISSN
978-3-319-11376-0
Collation
-
Series Title
-
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-
cover
Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer In…
Comment Share
HINTZE, Stephanie

​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical fact…

Edition
-
ISBN/ISSN
978-3-319-11376-0
Collation
91 b/w illustrations
Series Title
-
Call Number
-