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Found 1 from your keywords: author=HOFFMANN, Nicolas
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Loyalty Schemes in Retailing : A Comparison of Stand-alone and Multi-partner …
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HOFFMANN, Nicolas

To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews were conducted with loyalty executives and a survey was carried out with 1,150 German customers of …

Edition
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ISBN/ISSN
9783653035155
Collation
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Series Title
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Call Number
650