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Found 1 from your keywords: author=Harlan E. Spotts
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Marketing, Technology and Customer Commitment in the New Economy: Proceedings…
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Harlan E. Spotts

​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Scienc…

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