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Found 1 from your keywords: author=Hermann Simon
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Confessions of the pricing man : how price affects everything
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Hermann SimonRichard Elwood

The worldℓ́ℓs foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. ℗ℓ In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens of stories collected over four decades in the trenches and behind the scenes. A world-…

Edition
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ISBN/ISSN
9783319204000
Collation
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Series Title
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Call Number
338.544