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Electronic Commerce A Managerial and Social Networks Perspective
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The a…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-10091-3
- Collation
- 12 b/w illustrations, 100 illustrations in colour
- Series Title
- -
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- -
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