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Found 3 from your keywords: author=KING, Robert L.
cover
Minority Marketing: Research Perspectives for the 1990s:Proceedings of the 19…
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KING, Robert L.

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics …

Edition
1
ISBN/ISSN
978-3-319-17385-6
Collation
XI, 115
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Call Number
-
cover
Minority Marketing: Research Perspectives for the 1990s
Comment Share
KING, Robert L.

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics …

Edition
1
ISBN/ISSN
978-3-319-17385-6
Collation
XI, 115
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Call Number
-
cover
Minority Marketing: Issues and Prospects
Comment Share
KING, Robert L.

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority …

Edition
1
ISBN/ISSN
978-3-319-17391-7
Collation
XV, 161
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Call Number
-