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Found 1 from your keywords: author=MANRAI, Ajay K.
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Global Perspectives in Marketing for the 21st Century
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MANRAI, Ajay K.

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consume…

Edition
-
ISBN/ISSN
978-3-319-17355-9
Collation
XXXII, 505
Series Title
-
Call Number
380.1 GLO