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Found 1 from your keywords: author=Machac, Jan
cover
Chapter Product Life Cycle Risk Management
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Tupa, JiriSteiner, FrantisekMachac, Jan

Every new product coming to the market usually brings with a certain amount of doubt concerning the likelihood of its success. In particular, hidden problems and risks which might appear later in the product’s service life could cause producers’ difficulties, costing them a lot of money. This might even result in product phaseout and a consequent loss of the company’s reputation

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