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Found 1 from your keywords: author=Manuel Trenz
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Multichannel Commerce
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Manuel Trenz

This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different ch…

Edition
1
ISBN/ISSN
2196-8705
Collation
XV, 153
Series Title
Progress in IS
Call Number
-