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Found 1 from your keywords: author=Marschlich, Sarah
Corporate Diplomacy: How Multinational Corporations Gain Organizational Legit…
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the …
- Edition
- -
- ISBN/ISSN
- 978-3-658-36818-0
- Collation
- XVIII, 212
- Series Title
- Organisationskommunikation (ORGKOM)
- Call Number
- -
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