As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics …
The Medieval Iberian Treasury in the Context of Cultural Interchange—expanded beyond the special issue of Medieval Encounters from which it was drawn—centers on the magnificent treasury of San Isidoro de León to address wider questions about the meanings of cross-cultural luxury goods in royal-ecclesiastical settings during the central Middle Ages. Now fully open access and with an updated…
This open access book presents the outcomes of the “Design for Future – Managed Software Evolution” priority program 1593, which was launched by the German Research Foundation (“Deutsche Forschungsgemeinschaft (DFG)”) to develop new approaches to software engineering with a specific focus on long-lived software systems. The different lifecycles of software and hardware platforms lead …
Authored in 1649 CE by Mughal court astrologer Balabhadra Daivajña, The Jewel of Annual Astrology is an encyclopaedic treatise on Tājika or Sanskritized Perso-Arabic astrology. Martin Gansten’s scholarly edition and translation is the first ever of a Tājika text.
Gegenstand dieser Open Access Publikation sind die Auswirkungen automatisierter und vernetzter Fahrzeuge auf die Europäische Stadt sowie die Voraussetzungen, unter denen diese Technologie einen positiven Beitrag zur Stadtentwicklung leisten kann. Dabei vertreten die Autorinnen und Autoren zwei Thesen, die im wissenschaftlichen Diskurs bislang wenig Beachtung fanden: Automatisierte und vernetz…
This open access book examines the impact of political leadership on agricultural transformation to understand why cases of successful agricultural transformation are so rare in the developing world. It highlights the importance of leadership and its interaction with the socio-political system as a key factor impacting agricultural transformation. The book takes a first step in systematically e…
For the first time, this book presents the complete collection of Greek inscriptions of Gebel el-Silsila East – Ancient Egypt’s largest and most important sandstone quarry, including lists of names and professions of individuals involved in the quarry expeditions. The inscriptions are described, illustrated and analysed and placed within their archaeological context based on careful documen…
This open access book advances a modest defence of technological utopias. While technological utopianism is not devoid of risks and elitism, their benefits should not be discounted in an overall assessment. Rather than rejecting them based on a too narrow definition of utopianism, we must acknowledge their potential to exceed the individualist vs. collectivist dichotomy ascribed to traditional …
This open access book seeks to understand how politics is being made in a pluralistic sense, and explores how these political struggles are challenging and transforming gender, sexuality, and colonial norms. As researchers located in Sweden, a nation often cited as one of the most gender-equal and LGBTQ-tolerant nations, the contributions investigate political processes, decolonial struggles, a…
Chilean Patagonia, located at the southwestern tip of South America, is one of the last regions on earth where highly intact environments predominate. With a coastline that extends along some 100,000 km of fjords, channels, and islands, it has one of the world´s most extensive marine-terrestrial interfaces. Local place-based and Indigenous cultures and management practices are a vital presence…