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Found 1 from your keywords: author=Martin Christopher
cover
Marketing
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Martin Christopher

The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for …

Edition
1
ISBN/ISSN
-
Collation
Marketing/Pemasaran
Series Title
-
Call Number
658.8