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Found 1 from your keywords: author=Niedersüß, Carl Domin...
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I Don't Even Recognize You Anymore : The Limits of the Protection of Alterati…
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Niedersüß, Carl Dominik J.

In a multitude of ways, fictitious characters are being employed in the marketing of goods: Be it as spokes-characters in advertisement campaigns, or be it by adding substantial value to bulk products in ways of merchandising. Characters are semantic units consisting of name, visual appearance, voice and an underlying scheme of personality traits and experiences. And just by their mere presence…

Edition
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ISBN/ISSN
9783845257143
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Series Title
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Call Number
650 NIE i