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Application of Neural Technology to Neuro-Management and Neuro-Marketing
Perkembangan pesat dalam teknologi saraf (neural technology) telah membuka tabir baru dalam memahami mekanisme kompleks di balik pengambilan keputusan manusia. E-book ini menyajikan kumpulan artikel komprehensif dari Frontiers Research Topic yang mengeksplorasi integrasi alat neurosains—seperti fMRI, EEG, dan pelacakan mata (eye-tracking)—ke dalam ranah manajemen dan pemasaran. Dalam aspek …
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- ISBN/ISSN
- 9782889635429
- Collation
- 1 online resource ( 243 p.)
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- -
- Call Number
- 658.834019 OPR a
Recent Advances on the Modular Organization of the Cortex
The way you perceive the world, plan, make decisions and communicate your thoughts and feelings depends on the function and hierarchical arrangement of cortical modules. The ability to both provide adaptive responses to our ever-changing environment and to pursue a useful role in society is the most important problem faced by present day neuroscientists. In essence, the workings of cortical mo…
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- Collation
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- Series Title
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- Call Number
- 616.8
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