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Found 1 from your keywords: author=PAUL, Rosen
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Framing Production: Technology, Culture, and Change in the British Bicycle In…
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PAUL, Rosen

The production of bicycles in Britain and the United States recently suffered severe setbacks. The renowned American Schwinn brand was downgraded to the mass market by its new owners following bankruptcy, and Britain's Raleigh came close to closure because of high debts and poor returns, saved only by a last-minute management buyout. In both cases, market share and credibility were lost to newe…

Edition
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ISBN/ISSN
9780262282550
Collation
1 online resource (xi, 224 pages) :illustrations.
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