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Found 1 from your keywords: author=PAUWELS, Koen H.
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Modeling Markets
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LEEFLANG, Peter S.H.WIERINGA, Jaap E.BIJMOLT, Tammo H.A.PAUWELS, Koen H.

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing deciions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outper…

Edition
1
ISBN/ISSN
978-1-4939-2085-3
Collation
XIV, 408
Series Title
International Series in Quantitative Marketing
Call Number
-