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Boundary Spanning Elements and the Marketing Function in Organizations : Conc…
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has bound…
- Edition
- -
- ISBN/ISSN
- 978-3-319-13440-6
- Collation
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- Series Title
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- Call Number
- 658.01
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