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Chapter The impact of economic insecurity on life satisfaction among German c…
The concept of life satisfaction dates back to the Age of Enlightenment and became popular in the Nineteenth century as a synonym for ‘good life’. Efforts are still underway to overcome the traditional economic criteria of well-being by broadening the definition and measurement of life satisfaction based on a large set of indicators. Although ‘money cannot buy happiness’, the economic d…
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- 9791221501063
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Chapter The effectiveness of marketing tools in a consumer goods market in It…
In the case of markets characterized by a stationary primary demand, the relevant dimension for measuring a company’s success is represented by market shares. The paper aims to build and comment on a model that gauges the competitive effects of marketing maneuvers on market shares, with reference to tea-based beverages in Italy in the period November 2010 – October 2015. This analysis will …
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- 9788855184618
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