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Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice
This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities includi…
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- 978-3-030-63614-2
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