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Found 1 from your keywords: author=Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies
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Philip Kotler

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating…

Edition
1
ISBN/ISSN
978-3-031-49005-7
Collation
Marketing
Series Title
-
Call Number
658.8