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Found 1 from your keywords: author=RAMSAK, Mojca
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Wine Queens Understanding the Role of Women in Wine Marketing
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RAMSAK, Mojca

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book con…

Edition
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ISBN/ISSN
978-3-319-16661-2
Collation
XIII, 49
Series Title
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Call Number
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