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Found 1 from your keywords: author=Sören Köcher
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The Paradox of Points
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Sören Köcher

In his research, Sören Köcher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium—i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption—on the central consumer decisions in loyalty program memberships. In sum, the results of twelve empirical studies reveal that high magnitude currenci…

Edition
1
ISBN/ISSN
978-3-658-09543-7
Collation
-
Series Title
Applied Marketing Science / Angewandte Marketingforschung
Call Number
XIX, 163, 27 b/w illustrations