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Found 1 from your keywords: author=SCHAFFMEISTER, Niklas
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Brand Building and Marketing in Key Emerging Markets
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SCHAFFMEISTER, Niklas

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The …

Edition
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ISBN/ISSN
978-3-319-19482-0
Collation
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Series Title
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Call Number
658.8