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The Relevance of Crowdfunding the mpact on the Innovation Process of Small …
Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show…
- Edition
- 2
- ISBN/ISSN
- 978-3-658-09837-7
- Collation
- -
- Series Title
- -
- Call Number
- -
The Relevance of Crowdfunding the Impact on the Innovation Process of Small…
Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show…
- Edition
- 2
- ISBN/ISSN
- 978-3-658-09837-7
- Collation
- -
- Series Title
- -
- Call Number
- -
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