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Found 1 from your keywords: author=STEPHENSON, Gay
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Pop-up Retail Strategies in an Omnichannel Context
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STEPHENSON, Gay

Pop-up shops are temporary stores that “pop up” for a few days or months. They are a new form of retail operations that have gained popularity in the past decade. Retailers and brands of all sizes have implemented pop-up shops – from global and national retail chains, to small independent stores and even e-commerce pure players – that have positioned these initiatives as a marketing & c…

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338 STE p