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Found 1 from your keywords: author=Sabah, Senay
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Consumer Behavior
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Sabah, Senay

Most research studies in the area of online brand communities have largely studied the positive aspects of online brand communities, ignoring the negative influences, mainly the growing threat from customers’ saturation within these communities.

Edition
-
ISBN/ISSN
9789535136200, 9789535136194
Collation
134
Series Title
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Call Number
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