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Handbook of Media Branding
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other …
- Edition
- -
- ISBN/ISSN
- 978-3-319-18235-3
- Collation
- IX, 414
- Series Title
- -
- Call Number
- 330 HAN
Commercial Communication in the Digital Age : Information or Disinformation?
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audienc…
- Edition
- -
- ISBN/ISSN
- 978-3110416503
- Collation
- -
- Series Title
- -
- Call Number
- 384 COM
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