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Found 1 from your keywords: author=Stefanie Weiß
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Determinants of private label attitude : predicting consumers brand preferenc…
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Stefanie Weiß

Various psychographic traits that most directly influence consumers? private label attitudes are the focal point of Stefanie Weiss? investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of …

Edition
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ISBN/ISSN
9783658086725
Collation
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Series Title
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Call Number
650