This text has an attitude: that in addition to providing sources of practical information, it should introduce you to a way of thinking about your personal financial decisions. This should lead you to thinking harder and farther about the larger and longer consequences of your decisions. Many of the more practical aspects of personal finance will change over time, as practices, technologies, …
This book is designed to help you internalize the basics of money and banking. There is a little math, some graphs, and some sophisticated vocabulary, but nothing terribly difficult, if you put your brain to it. The text’s most important goal is to get you to think for yourselves. To fulfill that goal, each section begins with one or more questions, called Learning Objectives, and ends wit…
Our purpose in this volume is to introduce you to the concepts of strategic public relations. Our basicassumption is that you have some general knowledge of management and business terminology; wewill help you to apply that to the discipline of public relations. Our text is based in current researchand scholarly knowledge of the public relations discipline as well as years of experience inprofe…
The objective of this course is to study the basic theory and methodsin the toolbox of the core of applied mathematics, with a central schemethat addresses “information processing” and with an emphasis on manipulationof digital image data. Linear algebra in the Saylor Foundation’s MA211and MA212 are extended to “linear analysis” with applications to principalcomponent analysis (PCA) a…
Calculus is the mathematics of change, and almost everything in our world ischanging.Calculus is among the most important and useful developments of human thought, and,even though it is over 300 years old, it is still considered the beginning and cornerstoneof modern mathematics. It is a wonderful and beautiful and useful set of ideas andtechniquesYou will see the fundamental ideas of this cour…
Overview: This course begins with a review of algebra specifically designed to help and prepare the student for the study of calculus, and continues with discussion of functions, graphs, limits, continuity, and derivatives. The appendix provides a large collection of reference facts, geometry, and trigonometry that will assist in solving calculus problems long after the course is over. Upon suc…
Preface Traditionally, intermediate-level international economics texts seem to fall into one of two categories. Some are written for students who may one day continue on in an economics PhD program. These texts develop advanced general equilibrium models and use sophisticated mathematics. However, these texts are also very difficult for the average, non-PhD-bound student to understand. Other …
The Sustainable Business Case Book provides readers with a broad overview of the core concepts of sustainability and sustainable business practice. It is intended for use in undergraduate business courses and will also be of interest to students in environmental studies, engineering, urban planning, and government. This book is not meant to exhort all business people on the path to sustainabili…
Introduces you to the study of international business. After reading a short case study on Google Inc., the Internet search-engine company, you’ll begin to learn what makes international business such an essential subject for students around the world. Because international business is a vital ingredient in strategic management and entrepreneurship, this book uses these complementary perspect…