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Found 1 from your keywords: author=Tymoteusz Doligalski
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Internet-Based Customer Value Management: Developing Customer Relationships O…
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Tymoteusz Doligalski

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposi…

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978-3-319-09855-5
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